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KEB Skincare was founded in 2008 by Louise Dufwa and Daniel Sand who met in New York in the 90s, while working as international fashion models. During this time they tried many different cosmetic products searching for innovative care that provided perfect skin. Then Louise and Daniel realised the immense power of clean Swedish nature and its beauty in contrast to the rest of the world. What if one could package the uniqueness and essence of Natural Swedish Beauty and let the whole world explore it?

Years later Daniel and Louise climbed Kebnekaise, the highest mountain in Sweden, overlooking the unrivalled and untouched nature. There they found arctic berries with a unique composition of biologically active ingredients that also provide the skin with important nutrients. Following their dream, they embarked on a new project where they could bring in their former experiences. The idea to develop a pure, nature based and effective skincare line (for women and men) was born.

The idea developed into KEB Swedish Formula, named after Mount Kebnekaise, and was inspired by natural Swedish beauty as well as the clean serene nature. Key ingredients from this area are blueberries and sea buckthorn, two of the most nurturing ingredients Swedish nature has to offer.